SALTY AURA - QUALITY AESTHETIC TRAVEL ESSENTIALS THAT MAKE A DIFFERENCE
Introducing Salty Aura - the Aztec cotton rugs that accompany travellers on their adventures while saving marine life and reducing plastic pollution. In a conversation with co-founder, Jade Collins, we talk about sustainability, travel recommendations, product aesthetics and the inspiration behind the boho designs
Words: Aleksandra Georgieva
Photography: Salty Aura
04 May 2020
Travelling the world is in our blood and so is our admiration for brands that share the same love for adventure, while cherishing sustainability. We introduce to you Salty Aura - the brand that creates aesthetic boho and Aztec cotton rugs. Free of plastic, these practical and eye-pleasing products make a positive difference in the world while accompanying you on your adventures. The brand donates proceedings of every sale to non-profits that support their mission of reducing plastic and saving marine life.
Founders Jake and Jade are a young couple from Adelaide, South Australia, on a mission to inspire travellers to explore more of our great big world and give back to it. Designed for adventurous travels, the aesthetic Salty Aura rugs are not just a home décor. Jake and Jade take them everywhere from grass-covered picnic fields to tropical sandy coastlines.
After a trip to Bali the couple encountered the devastating effect of plastic pollution in our oceans. This was what inspired their cause of giving ten per cent of the profit to preserving marine life and reducing plastic waste, which is estimated to out weight the fish in the world oceans by 2050.
Salty Aura also actively encourages travel nomads to donate to Take 3’s mission of reducing the global plastic pollution. In a conversation with the brand’s co-founder, Jade Collins, we explore the inspiration behind the aesthetic designs, the brand’s sustainable approach and tips for how we can give back to the world. Learn about Jade and Jake’s travel adventures, destination recommendations, favourite Salty Aura rug and the couple’s dedication to marine preservation.
‘‘We absolutely love going on road trips, sleeping under the stars and being amongst nature. It’s also a sustainable way of travelling, since everything we need is in our camper van and we are very slow travellers.’’
Jade Collins, co-founder of Salty Aura for NOMADSofORIGIN Magazine
NOMADSofORIGIN: Salty Aura offers a variety of products and no two share a similar pattern. How do you remain inspire to create such different designs?
Jade: We remain inspired by keeping a creative mind through travelling and experiencing new places and cultures. Every day we are surrounded by nature, so prefer to create designs that complement the environment but also stand out.
NOMADSofORIGIN: You got inspired to create the brand on a trip to Bali. What are your favourite travel destinations?
Jade: We absolutely loved that trip to Bali, and spent 10 days exploring the Nusa Islands with a group of friends. We also love the Philippines, and have spent 2 months travelling through Siargao, Cebu, Bohol, El Nido, and Coron. Our favourite travel destination so far would have to be Western Australia. We spent 5 months road tripping down the coast exploring pristine beaches and swimming with incredible wildlife.
NOMADSofORIGIN: What are your favourite ways of travelling sustainably?
Jade: We absolutely love going on road trips, sleeping under the stars and being amongst nature. It’s also a sustainable way of travelling, since everything we need is in our camper van and we are very slow travellers. We cook all our own food, by going grocery shopping once a week with our reusable bags, and try to buy fresh in season products. We store all our leftover food in reusable containers. We also catch our own fish, which is our main source of protein as we don’t usually buy meat. We avoid getting takeaway food inside plastic containers. Our camper can also store 100 litres of water, so we don’t need to buy plastic bottles. We leave campsites and picnic areas better than we found them and always put our toilet paper in the bin.
NOMADSofORIGIN: Jade, which Salty Aura rug is your personal favourite?
Jade: My personal favourite is the Phoenix Rug.
NOMADSofORIGIN: Jake, what is your favourite travel story while having a Salty Aura rug along with you on a trip?
Jade: Jake loved our overnight hike we did in Litchfield National Park NT. We bought our tent, supplies and rug, and camped next to our very own fresh water creek. We lit a fire, and sipped on cups of tea while snuggled into our warm Salty Aura rug.
NOMADSofORIGIN: You say the rugs are designed to inspire travellers to give back to the world. What is the best setting for these aesthetic rugs in the wild – the forest or the seaside?
Jade: We recommend the sea side. We have had countless naps on the beach laying on our Salty rug listening to the waves.
Photography: Aura House
Photography: Aura House
NOMADSofORIGIN: Why did you decide to create something as unique as rugs and what is the customer’s response you have had so far?
Jade: I absolutely love Moroccan rugs, with their bright colours and playful patterns. We wanted to create something with these characteristics, but compact enough to take with us on every adventure. We thought a rug would we versatile enough to be used on picnics, at the beach, in the backyard and in your home. We are blown away with our customers’ response to the product, and they love the patterns and how versatile and unique they are.
NOMADSofORIGIN: You are inspired to help reduce plastic pollution for the future generation. Apart from helping ‘Take 3 for the sea’ by purchasing your incredibly aesthetic products, can you share any other marine preservation organisations we should be helping?
Jade: Other great marine preservation organisations are ‘Sea Shepherd Conservation Society’, ‘Oceana’, and ‘Coral Restoration Foundation’. However, the best thing you can do to help our environment is personally reducing how much plastic you buy, picking up rubbish when you go for walks, and actively thinking about what you’re doing to reduce your negative impact on the environment.
NOMADSofORIGIN: What does the future hold for Salty Aura?
Jade: We are introducing more sustainable fabrics, including 100% recycled cotton. We are also designing cushions, and more rug designs with new colours and patterns. We are also bringing back worldwide shipping so people from all over the world can enjoy our rugs.
NOMADSofORIGIN: Thank you for your time! Is there anything else you wish to share with NOMADSofORIGIN Magazine’s readers?
Jade: Thank you all for reading and learning about our brand and travels! You can follow along with our travels at @salty.aura, @jade_elise_collins and @jake.applebee.
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NOMADSofORIGIN x Salty Aura