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MATIA BEACHWEAR
THE TIMELESS SUSTAINABLE SWIMWEAR BRAND FOR THE ECO-CONCIOUS SUMMER LOVER

Matia Beachwear x NOMADSofORIGIN Magazine
Matia Beachwear x NOMADSofORIGIN Magazine
Matia Beachwear x NOMADSofORIGIN Magazine

Earthy tones and contemporary designs made by sustainably sourced materials - the pieces by Matia Beachwear are making big waves in the future of slow fashion and we are here to tell you that summer wear has never looked so good

Words: Emily Georgieva and Aleksandra Georgieva

Photography: Matia Beachwear

Influencers

25 May 2023

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Elegant, timeless and authentic the garments by Matia Beachwear are created for the modern-day traveller, who is often on the go and likes to pack light. The Germany-based label works with manufacturers in Italy and tailors in Portugal to create seamless pieces that embody the idea of a carefree summer. Although simplicity is a focus of the brand, the designs combine elements of effortless chic that is also a nod to comfortability. Pack the swims for a last-minute sunkissed getaway, a long-weekend Asian remote work/beach vacation or a summer-long stay along the azure coasts of breathtaking European beaches. Wherever you are headed, the pieces by Matia Beachwear are our favourite swimsuit essentials this summer season.

 

The brand's dedication to sustainability goes beyond dry statistics. Each collection is created of recycled fabrics which are quality checked to ensure that the fabrics and their colours will stand the test of time. The garment materials are sourced from Italy to shorten the supply chain so that the business can stay true to its promise of transparency. The team's close connection with the manufacturers is a priority as they make no compromise when it comes to ensuring an ethical manufacturing process.

 

Matia Beachwear is created with the environment in mind. The team works with recycled and compostable packaging to ensure that the brand leaves as little carbon footprint as possible. This was a priority for the founder and CEO, Tina Degenhardt, who established the company in 2016. The independent label is making big waves by constantly working on improving their ways and doing their best to put slow fashion forward. Tina cares deeply about the environment and believes in the importance of building a world of fashion where honesty and doing right by nature and the people involved in the production process is the only way forward.

 

By creating timeless pieces that last longer than just one season, Matia Beachwear has established itself as one of the most prolific swimwear brands out there. Nature plays an important role as an inspiration for the collections as the colours are centered around earthy tones with an accent of the designs' flattering shapes. The style of the brand is minimalistic, yet contemporary, making it easy to pair pieces from different sets together to mix and match for multiple final look options.

 

We caught up with Tina to talk about her go-to summer getaway destinations, the pieces by Matia Beachwear she always packs and the challenges she faces as a female sustainability-focused business owner.  

Matia Beachwear x NOMADSofORIGIN Magazine

Ella II x Henry - Black

Matia Beachwear x NOMADSofORIGIN Magazine

Gigi x Henry - Black

Matia Beachwear x NOMADSofORIGIN Magazine

Heidi - Tan


‘‘It is the most satisfying feeling to see someone you don't know wearing and enjoying what you've created.’’

Tina Degenhardt, founder of MATIA Beachwear for NOMADSofORIGIN Magazine

NOMADSofORIGIN: What are your top three favourite summer holiday destinations and why?
Tina: Good question, but I love to travel to all things Mediterranean and what I call home.  

NOMADSofORIGIN: Which Matia Beachwear pieces do you always pack for a sunny getaway?

Tina: Currently, it is the Luca & Henry bottoms and Heidi & Bella tops. Loving the comfort of these bottoms as I wear the Luca as my underwear, too. The Heidi offers a perfect support for all sport activities and the Bella for everyday life.

NOMADSofORIGIN: You are a German-based label that is manufactured in Italy and Portugal. How does that diversity impact the designs of the brand?
Tina:
Well, we are a German-based company. All of our materials come from Italy, as it's the best option you can get when seeking sustainable materials that don't suffer in quality. And our main production of each piece happens in the north of Portugal.

NOMADSofORIGIN: Sustainability is a priority when it comes to manufacturing the garments. What are some of the obstacles you face to ensure that all the materials are ethically sourced?
Tina: Material sourcing wasn't easy in the beginning. It was kind of new to me, and I just knew what I wanted and what not. The most important for me was to have a sustainable and recycled material that won't suffer in quality and lasts for a long time. I'm always sourcing what is new and how to improve, and luckily the market has changed a lot since starting MATIA and there are more and more options out there. I am thrilled with my supplier, and they are very open and transparent about their material.

NOMADSofORIGIN: From the packaging to the materials and the supply chain, you have carefully thought through every detail along the production line to favour the quality of your products and the future of our planet. What do you do to ensure that you are working towards reducing your carbon footprint?

Tina: We are constantly striving and researching how to improve to minimize our footprint. But with fashion, this sure is difficult if not even impossible, as producing fashion will always leave a footprint. Therefore, we strive to reduce everywhere we can. Material, packaging; everything we touch and use must be compostable, reusable or recycled. We offer a great customer service, so we don't have many returns and thus less transport. Being sustainable is not always easy. It takes a lot of research and time, and you always have to double-check because there is much greenwashing out there, too. But it is the only way, in my opinion, and we are constantly learning and improving.

NOMADSofORIGIN: Elegant, stunning and modern - each collection released by MATIA Beachwear embodies the chic carefree style of the brand. Where do you find inspiration for the designs?

Tina: I am a vintage girl and I get many of my ideas from vintage fashion, lingerie and swimwear. This is a hard part for me as I am not a trained designer and sometimes have ideas that are hard to fulfil. But I'm grateful and happy for the support of my factory. They're always trying to bring my ideas to life, and they are always doing a fantastic job. I love classic and vintage fashion; fashion that is made to last and easy to combine for an outstanding but aesthetic look. I was never a trend hunter. I love everything female, the classy and timeless treasures. 

NOMADSofORIGIN: Your business is small and female-found with a focus on fashion-consciousness and the pursuit of creating better togetherness. What are the challenges you face in the era of fast fashion?

Tina: I love what I do, but it is a hard and long road to go. I must admit, I was a bit too blue-eyed when I launched MATIA. However, when I am struck with an idea or a vision, I begin to pursue it. My unique position as an entrepreneur without significant financial backing or backing from outside sources makes the task of establishing a successful business significantly more challenging. Convincing customers to buy your product, and trying to survive the big competitors out there, are some of the things you need to do. However, I love what I do and there is no up when there is no down. It is the most satisfying feeling to see someone you don't know wearing and enjoying what you've created.  

Matia Beachwear x NOMADSofORIGIN Magazine

Ella II x Samm - Grape

Matia Beachwear x NOMADSofORIGIN Magazine

Heidi x Samm - Black

Matia Beachwear x NOMADSofORIGIN Magazine

Henry - Black

NOMADSofORIGIN: More and more small labels seem to have joined the movement of slow and ethical fashion. Do you think that might be the future of the industry and what part does the consumer play in that aspect?
Tina:
Being sustainable is not an option for me, it is an absolute must. And not just in the fashion industry, everywhere. As I mentioned, being sustainable is not cheap, and it is certainly harder for smaller brands to get on that train. But there is always a way, and I think it is important to choose this way, even if it will take a lot of effort. It's important to raise the awareness of sustainable fashion, especially for the customers. People should understand why it is important to support sustainable and small labels, and why they are spending more on one piece of fashion than with any fast-fashion company. Sustainable means so much more than just a recycled material. It means you are supporting modern slavery, it means you are supporting companies that simply don't care. And thus can't care because everything that is made in mass can't be sustainable. There are many issues with greenwashing in every industry, and people should be more aware of where their goods come from and who made them. I don't want to be a player and I know there is still much we can improve, but it is easy to start.

NOMADSofORIGIN: We love seeing women pursuing their passion and starting up sustainable businesses! What is your advice to all the creative dreamers out there who are gathering the courage of following the same path as you?
Tina:
Just do it; there is nothing loose, just to learn. I love what I do and I would do it over and over again.

NOMADSofORIGIN: Where are you heading to on your next travels?
Tina:
Don’t know yet.

NOMADSofORIGIN: What travel essentials do you bring on your holiday adventures?

Tina: Comfy sneakers, my favorite cashmere sweatshirt, a couple of bikinis, leggings and some of my favorite everyday clothes. I love to travel light.

NOMADSofORIGIN: What are your top tips for travelling sustainably?

Tina: Explore where you live. You don't have to travel to the end of the world to have a wonderful time and see something new.  

Shop Matia Beachwear

Follow @matiabeachwear on social media.

NOMADSofORIGIN x Matia Beachwear

This interview appears in NOMADSofORIGIN Magazine print #06 The Trailblazers Issue