LÉA THE LABEL- THE BOLD SWIMWEAR BRAND DESIGNING MINIMALISTIC LUXURY WEAR FROM 100% REGENERATED NYLON

Léa the Label x ORIGIN Magazine
Léa the Label x ORIGIN Magazine
Léa the Label x ORIGIN Magazine

 

Cape Town Campaign. Photography by Susan Buth.

Léa Daaboul, founder of Léa The Label, was inspired by the ocean to create timeless, yet sustainable swimwear from pre-consumer waste pulled out from the world’s oceans. We talked about the craftmanship of the designs, her fashion statement for the industry and her go-to destinations ideal for sun lovers

Words: Emily Georgieva

Photography: Léa The Label. Susan Buth. Kenza Le Bas.
May 2020

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Sustainable swimwear that's chic and represents a forward-thinking fashion statement? Yes, please! Léa The Label is THE brand you should know about, if you are anyone between a beach-born ocean child and a sun chaser with a love for booking holidays by the seaside. The brand specialises in eccentric, yet sophisticated designs created for the modern travel woman, who loves to spend her free time at the beach or by the pool. Shoppers can mix and match between the pieces to create their own look. Each collection is themed. However, the designs are minimalistic, bold and colour-coordinated so any product you decide to buy could be easily combined with other essential wear such as white shirt or wide-brimmed hat to look stunning.

The founder, Léa Daaboul, is a Lebanese-born designer, who spent time living in some of the most metropolitan and fashion innovative cities in the world. From Rome to Paris and New York, Léa had worked in the design and luxury buying industries. Yet, her passion for being close to the sea was her biggest inspiration. The ocean is the force of nature she always turns to for inspiration and the designs by the brand seem to reflect this in many ways.

Léa the Label x ORIGIN Magazine
Léa the Label x ORIGIN Magazine
Léa the Label x ORIGIN Magazine

 

O Sole Mio Campaign. Photography by Kenza Le Bas.


‘‘The swims in the “O Sole Mio and Cape Town Campaign” were inspired by my last year’s trip to India, specifically the rich hues and architecture of Jaipur.’’

Léa Daaboul, founder of Léa The Label for NOMADSofORIGIN Magazine
 

 

Cape Town Campaign. Photography by Susan Buth.

O Sole Mio Campaign. Photography by Kenza Le Bas.

Every swimwear item that Léa The Label makes is designed to challenge the concept of achieving comfort with high quality feel of the materials and styles; sustainable product approach with premium quality fabrics that meet high-end customer standards. Italian eco-friendly fabrics are carefully chosen. They are created when pre-consumer waste, usually pulled up from the sea. From yarn and fishing nets to industrial plastic waste, the materials are processed through Healthy Seas and the Net-Works™ projects, as well as the ECONYL® Recycling Program. The collected waste is treated, cleaned and eventually brought back to its initial origin.

Léa The Label has managed to tackle the industry that is responsible for generating a total of 10% of the global greenhouse gas emissions. Instead of focusing on fast fashion, the label embraced the organic approach of slow-paced production to ensure the quality of the products, and to leave as little carbon footprint as possible. Individuality is given to every piece of the multiple swimwear collections. Browsing Léa The Label's online shop is a very personalised experience. The shoppers have an opportunity to chose swimwear that is made in a forward-thinking way and that can represent their personality.

Not only gorgeous, the collections are also inspired by the places they are named after. Léa The Label fits perfectly with the lifestyle of a minimalist nomad and luxury travellers who adore being around the sea for as long as possible. The brand is one of our favourite swimwear labels. We are extremely happy to share with you what we got to talk about with Léa as she shared more about her design inspiration, the changes she wants to see in the fashion industry and her go-to sunny travel destinations.

Léa the Label x ORIGIN Magazine
Léa the Label x ORIGIN Magazine
Léa the Label x ORIGIN Magazine

 

Cape Town Campaign. Photography by Susan Buth.

 

 

NOMADSofORIGIN: We fell in love with Léa The Label from first sight. 
Léa:
Thank you so much for the kind words and excited to be a part of this interview with NOMADSofORIGIN Magazine. 

NOMADSofORIGIN: Your products are a carefully crafted balance between minimalism and contemporary eccentricity. What is your must-have all-time-favourite swims design from all the collections? 
Léa:
I love all of our styles in our collections as each piece is designed for different occasions or specific wear, our styles range from casual to resort. I have to say our signature styles like the Loren Top and Portofino one-piece for example are some of my favorite and most unique pieces but I absolutely love my staple go to basics, such as the Palermo and Elba Tops and Loren or Capri Bottoms for all around comfort and everyday beach wear. 

NOMADSofORIGIN: Sustainability is a huge part of your ideology as the brand is eco-friendly. You work with ECONYL® and use Italian materials to create premium swimwear that’s comfortable and resilient to chlorine. Do you think more labels, especially in the fashion industry, need to adapt to a similar approach of working with eco materials and sustainability in mind?
Léa:
I think if eco-friendly luxurious fabrics that are more durable than most swimwear fabrics are available in the market, then why not make the positive change and contribute to help save our oceans. 

NOMADSofORIGIN: The designs in each collection are influenced by a place. PRIMEIRA is inspired by Algarve, Portugal; O SOLE MIO is by Puglia, Italy; and CAPE TOWN is by Cape Town, South Africa. What are your go-to travel destinations that each lover of the sunny days spent at the beach should know about?
Léa:
Travel definitely plays a dominant role in my inspiration from the design process to shooting our campaigns. The swimwear designs are inspired by my travels and experiences around the world with an appreciation for culture, art, style and yoga, as I practice yoga daily and have been an instructor for a couple of years now, something I am very passionate about, all of which have played a part in the birth of the brand.

 

For example the swims in the “O Sole Mio and Cape Town Campaign” were inspired by my last year’s trip to India, specifically the rich hues and architecture of Jaipur. We currently also manufacture responsibly in Bali, which is one of my preferred serene islands to unwind and recharge, a place where the yoga, beach culture and sustainable visions are widely common. 

Photography: Aura House
Photography: Aura House
Léa the Label x ORIGIN Magazine
Léa the Label x ORIGIN Magazine
Léa the Label x ORIGIN Magazine

 

O Sole Mio Campaign. Photography by Kenza Le Bas.

 

NOMADSofORIGIN: What is your bestseller swimwear design?

Léa: Our best selling pieces have always been our signature Loren, Portofino and Monroe swimsuits, however we are beginning to see a broader variety depending on the country as each market is quite different. 

NOMADSofORIGIN: Your swimwear is made from ocean waste. Post and pre consumer waste such as plastic, fishing nets and nylon are collected, cleaned and transformed into your timeless designs. This is an amazing superpower! Why did you decide to create this incredible label in such a unique way?
Léa:
The fashion industry grew rapidly over the years compared to when I was still at University and it is still growing at a substantial pace. During my last year at University, I specialized in lingerie and swimwear, as I found it so intriguing and challenging to create something so minimal. However I felt that there is more to fashion than just designing pretty clothing and was determined to create with a purpose. 

 

My earliest childhood memory was the ocean in Lebanon where I spent a large sum of my youth, and watching the blue water disappear over the years and being replaced by plastic bags and waste was quite daunting. So why not create while reducing our carbon footprint. 

 

Our concept is more focused on supporting the slow fashion movement with minimal and timeless collections and avoiding fast-fashion and mass production to allow more time for creativity and construction. We want to focus more on ethical fashion using the highest luxury eco-friendly fabrics for an affordable price and offer staple pieces to ensure our consumers that years down the line, their swimwear is still durable and in style. Even the slightest changes can go a long way. We hoped and continue hoping that by creating our swimwear from 100% regenerated nylon we can contribute to saving our oceans and help bring awareness and change.

NOMADSofORIGIN: If you could collaborate with any other brand, which one would it be?
Léa:
There are many inspiring companies and people in this industry that we look for and would love to collaborate with who share a similar approach on ethical matters and sustainable ways.  

NOMADSofORIGIN: You have created quite a community of consciously shopping travellers. How would you advise them to change their fashion shopping habits beyond purchasing swimwear?
Léa:
It is very easy to be discouraged in the fashion industry, and always having to keep up, whether that is a brand, a fashion student or a consumer. It is important to have the understanding that it is acceptable to move slow and shop or design consciously, rather than moving fast and compromising on quality. Of course it is difficult to always shop eco-friendly as it is not constantly available, however I think that by shopping timeless quality and staple pieces, it is already a positive step forward. 

NOMADSofORIGIN: We are so happy to be part of your community! Keep up being amazing and use your superpowers for good. Is there anything else you would like to add to this interview?

Léa: Thank you so much for the support and the opportunity to share our story. Less is always more and it is lovely to see many brands shifting to sustainable ways. 

Shop the travel essentials online
See below some of the products we love. Follow the brand on social media.

NOMADSofORIGIN x Léa The Label

 

Cape Town Campaign. Photography by Susan Buth.

O Sole Mio Campaign. Photography by Kenza Le Bas.

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