DRINKING GOOD COFFEE MEANS DOING GOOD
NOMADSofORIGIN Magazine aspires to help coffee lovers better understand what makes coffee growing special. This how you could help entire communities of coffee farmers by drinking sustainably sourced coffee.
Drinking coffee may be your favourite morning or afternoon ritual, but how educated are you on sustainable coffee culture? NOMADSofORIGIN Magazine explains why sourcing ethically matters and how your caffeine boost could help sustain entire communities.
For coffee farmers around the world, growing their plantations is way more than a way to make a living and provide for their families. It is a legacy left by generations of family members, all of whom have taken great pride in growing premium coffee beans. From Colombia to Brazil and Indonesia, coffee farmers share many commonalities. They all aspire to provide their children with a stable future by teaching them the same traditional techniques they had learned from their parents.
“Growing coffee is a craft that has existed for centuries. Sustainable agriculture is a future we can all build together.”
More than 2.25 billion cups of coffee are consumed around the world each day. It is merely incredible what power lays within consumers. While over 90% of coffee consumption happens in countries with strong industrial economies, it is the developing countries that supply the coffee production. This means that by making an educated choice of drinking sustainably sourced coffee instead of buying non-fair-trade brands, we could help entire communities build better lives.
Drinking Good Coffee Means Doing Good
For five decades of internal conflicts the vast Colombian forests of Caquetá faced instability that threatened the craft of local coffee farmers. Safety concerns and trade restrictions forced some to abandon their crops until the Colombian government signed the landmark peace with the Revolutionary Armed Forces of Colombia in 2016. While coffee farming in the area is slowly reclaiming its significance, many other regions around the world face similar societal issues or environmental threats.
Coffee growers believe in working hard and supplying only high-quality produce. Yet, the process is daunting, especially if fair-trade practices are not in place. Fair pay and technical assistance help farmers maintain high-quality produce. Most of them selectively hand-pick only the best coffee cherries that turn from the red berries fruits to high-quality coffee beans.
The tasting note of each crop depend on various factors such as the plantation’s level of humidity, the soil, amount of rainfall, temperatures, altitude and so much more. This means that each produce has the distinctive aroma and flavour characteristics of the way and the region the coffee beans have been grown in.
Whether you taste coffee from the remote Indonesian forests or from the highlands of the Colombian Amazon, you could be helping farmers and their families maintain coffee-growing legacy. If you chose sustainably sourced coffee, it will not only taste good, but it will also do good. Being aware of what you consume has the power to influence everyone along the supply and demand chain. A good cup of coffee can do as much as improve the sustainability in remote regions, benefit the livelihood of entire communities and even bring peace to conflict areas.