BREATHE & BE INCENSE
"NATURAL INCENSE THAT NURTURES THE SOUL"
Ceri Evans, founder of the brand, shared with us how she maintains a sustainable approach to all aspects of the plastic-free business and how eco products can help leave a positive impact on the planet
Words: Emily Georgieva
Photography: Breathe & Be Incense
26 March 2021
This past year, during the global pandemic that put the world in a self-isolating mode, we learned to appreciate our homes as sacred places. Treating them accordingly has become a mantra. If you are anything like us, you have probably already read numerous articles suggesting how one can sustainably make their home cosier. From linen beddings made by eco-focused companies to getting more plants and replanting them, we have tried it all. At the end of the day homeliness is more of a feeling than anything else and what better way to make your own home more comfortable than to emphasise on beautiful scents! Breathe & Be Incense is the product you need to bring to your space that will instantly give it that sweet nostalgia home feel.
Founder of the brand, Ceri Evans, is a qualified Holistic Aromatherapist, who has always loved mixing different botanicals and exotic essential oils to create the perfect combination of scents that reflect the ingredients' connection to nature. Dedicated entirely to sustainability, the brand is focused on using vegan glues and dyes and delivering their products in biodegradable, compostable and recyclable packaging. The zero-waste company is created with a vision of transparency and a mentality to leave nothing but the good aroma behind. Their eco approach goes beyond the clichés. The brand runs an educational initiative called 'Plant Me Project', with the mission to pass down the passion for working with botanicals and teach about their benefits. Through the program inner-city schools and local growers are being introduced to how different blends can positively influence wellbeing. The business partners with Surfers Against Sewage (SAS), whose eco activists campaign to protect our oceans from plastic pollution. A percentage of Breathe & Be Incense's profits fund animal activism and support animal sanctuaries around the world - vegan for a reason.
Breathe & Be Incense is dedicated to exploring old traditions as well as the ancient art of making incense. Ceri combines centuries-old methods with modern twists to bring unique, nature-inspired scents to your home. By working together with independent businesses, the brand created the blends by hand-rolling each one of them individually. The process started in Old Delhi, Northern India and quickly expanded to a sister studio in the UK. All of the botanicals are naturally grown on family land with the help of indigenous families who put love and dedication into each incense they make.
Ceri shared with us how she maintains a sustainable approach to all aspects of the plastic-free business and what inspired her to create eco products with a forward-thinking approach that will make your home that bit cosier.
‘‘I think it’s important that we individually take accountability but more so as businesses having that responsibility to be authentic and educated on sustainability.’’
Ceri Evans, Founder of Breathe & Be Incense for NOMADSofORIGIN Magazine
NOMADSofORIGIN: What inspired you to create the brand?
Ceri: A pure love of all things incense, unlocking the plants potential/potency when burnt has always fascinated me. As a qualified complimentary therapist and currently in my third year studying herbalism I love learning and discovering new botanicals and how nature provides everything we need for one's well-being. To be able to formulate, blend, create plant based incense that resonates with an individual on a deep level and seeing them fall in love with an ancient tradition is so rewarding.
NOMADSofORIGIN: How do you achieve sustainability within the brand?
Ceri: Authenticity, transparency and personally living a sustainable life at home for many years it was a natural transition for the brand to be sustainable. From the botanicals grown, sourced, to our seeded and compostable packaging, consciously and mindfully reviewing where we can always improve and incorporate new materials and live up to our ethos as ‘a zero waste business leaving nothing but good aroma’. We even encourage our customers to reuse the ash from the spent incense on their plant as a natural fertiliser. Our studio is sustainable from our furniture right through to the bamboo cloths we reuse. And recently we launched our carbon free bicycle delivery service.
NOMADSofORIGIN: How would you summarise your brand's philosophy in a sentence?
Ceri: Well-being through plant based incense.
NOMADSofORIGIN: What drives your passion for creating eco products and do you think more business should embrace sustainability?
Ceri: It goes back again to how I’ve been brought up, to have the care, respect for our planet, its resources, the impact on animals and people. I think it’s important that we individually take accountability but more so as businesses having that responsibility to be authentic and educated on sustainability.
Personally I’ve seen a conscious shift towards sustainability within businesses especially independents, I’d say they’re paving the way and the bigger, global brands could definitely learn from their example.
NOMADSofORIGIN: What are your favourite Breathe and Be Incense products?
Ceri: This is a difficult one as I truly love them all equally and use my brand on a daily basis. It all depends on the intention/aroma I want to connect with on what range I’ll use but if I had to choose it would be our Cleansing Incense from our Home Range as it was inspired by our three pugs and it has a clean, crisp freshness to it with a real soft undertone, it brings alertness, clarity and it is very comforting. Also I’m obsessed with our new Chakra Range, it was a few years in its making and we launched it this month, each one is so special, the interest and feedback for this range has been incredible.
NOMADSofORIGIN: Thank you so much for this interview. Is there anything else you would like to add?
Ceri: I’d just like to add that we’re always busy behind the scenes formulating, working on new ranges and we are excited to announce that we have five completely new and different ranges launching in the coming months.
Plus look out for our ‘Incense Making Workshops’ being enrolled nationwide.
Shop the incense products online
NOMADSofORIGIN Magazine x Breathe & Be Incense
NOMADSofORIGIN is an independent annual publication with a focus on sustainable travelling and global cultural values. Each issue features interviews, engaging articles and photo guides, which take our nomadic readers through different destinations and introduce them to local people's perspectives.
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